On September 22, with the coordination and support of the Wucheng County Bureau of Industry and Information Technology in Dezhou, relevant departments of Luquan Tun Town, and the Shandong Association for the Promotion of Enterprise Technological Transformation, the BVMW Representative Office in Shandong, China (BVMW Shandong) conducted on-site visits and business-matching meetings with Dezhou Renison Environmental Protection Technology Co., Ltd. and Shandong Zhongwei Air Conditioning Equipment Co., Ltd. The visits aimed to help high-quality enterprises in Dezhou explore the German and broader European markets, while promoting deeper and more practical economic and trade cooperation between Chinese and German SMEs.
During the visits, BVMW Shandong toured the companies' facilities and gained an in-depth understanding of their business operations, core products, R&D capabilities, and plans for international expansion. The two sides held detailed discussions on key issues related to entering the German and European markets, including market conditions, industry access requirements, EU certification, and product compliance standards. Based on the specific characteristics of each company's products, they also explored the feasibility and potential approaches for expanding into the German market.
The meetings focused on practical cooperation and mutual benefits. BVMW Shandong and the companies held in-depth discussions on establishing overseas sales channels, brand promotion in the EU, participation in international trade fairs, and joining the D-C EWAZ Trade Exhibition Center. Preliminary cooperation intentions were reached.
Moving forward, BVMW Shandong will facilitate targeted connections between the companies and local German buyers and business partners, provide specialized consulting services on market access and compliance certification, establish regular follow-up mechanisms, and continuously share high-quality business opportunities in overseas markets.
The visits and business-matching meetings helped bridge the communication gap between Dezhou enterprises and the German market, giving participating companies a clearer understanding of pathways for entering the European market and supporting their international expansion.
Going forward, BVMW Shandong will continue to serve as a bridge and link for China-Germany economic and trade cooperation. With the support of government authorities at various levels, it will further strengthen its presence in Shandong, respond precisely to the international expansion needs of local enterprises, and regularly facilitate government-business engagement, resource matching, and cross-border business services.
Through these efforts, BVMW Shandong aims to help more high-quality manufacturing enterprises from Dezhou expand overseas and establish a stronger presence in the European market, while actively promoting two-way exchanges and deeper cooperation between Chinese and German SMEs in technology, products, and business resources.