On the morning of June 17, under the overall coordination and full arrangement of Zhang Jinping, Vice Chairperson of the Zibo Council for the Promotion of International Trade (Zibo CCPIT), a delegation from BVMW Representative Office in Shandong, China (referred to as BVMW Shandong) conducted field visits and research on enterprises in Zibo. The delegation successively visited Zibo Yihaojia Auto Parts Co., Ltd. and Shandong Blue Alpaca Health Technology Co., Ltd. It went deep into production workshops and product exhibition halls to conduct on-site inspections of the development of local manufacturing and smart big health industries, and accurately identify potential industrial cooperation synergies between China and Germany.
At Zibo Yihaojia Auto Parts Co., Ltd., the inspection team toured the factory’s production workshops to observe the full-process production line of brake pads up close. The team learned in detail about the enterprise’s product categories, production capacity, quality control systems and existing overseas market layouts. Afterwards, the delegation headed to Shandong Blue Alpaca Health Technology Co., Ltd., where they experienced the full range of products under the enterprise’s smart technology-driven big health brand “Xiaolijia”. The enterprise elaborated on its investment in brand research and development, intelligent technological innovation, domestic market promotion layout and overseas expansion plans. It expressed the hope to leverage the platform of BVMW Shandong to connect with European health consumer markets and seek partners for joint technological research and development as well as overseas distribution.
Person-in-charge of BVMW Shandong stated that Zibo boasts a solid manufacturing foundation and dynamic innovative sci-tech enterprises, with auto parts and smart health care products holding broad prospects for cooperation in the European market. Going forward, the representative office will sort out product materials and cooperation demands of the enterprises visited this time. Relying on its exclusive exhibition halls in Germany, it will facilitate precise matching between supply and demand, deliver diverse pragmatic cooperation projects covering order-based trade, technological collaboration and brand globalization, and deepen long-term and stable economic and trade exchanges between small and medium-sized enterprises in Zibo and Germany.