On the afternoon of April 14, 2026, the "Tianqiao District Enterprise Going Global Service Exchange" organized by Jinan Council for the Promotion of International Trade (CCPIT Jinan) was successfully held in Jinan New Material Industrial Park. Focusing on key international markets including Europe, Russia, Central Asia and Africa, this event aimed to build a precise matchmaking bridge between enterprises and overseas service institutions, helping local enterprises "go global" with high quality. Representatives from government departments, industrial parks, professional service institutions and enterprises gathered for practical exchanges.
Leaders from CCPIT Jinan and the Administrative Committee of Jinan New Material Industrial Park delivered speeches successively, emphasizing that under the background of profound adjustment of the current international economic and trade pattern, it is crucial for enterprises to go global in groups and make precise connections with overseas channels. CCPIT Jinan will continue to integrate high-quality resources at home and abroad to provide a full-chain and multi-country overseas service for Jinan enterprises.
As an important participant in this exchange, the Shandong Representative Office of the Federal Association for Small and Medium-Sized Enterprises of Germany (BVMW) introduced the European international market situation and relevant services of Jinan Commodity Exhibition Center in Germany at the meeting by Ms. Liu Yin, Chief Representative. Relying on its extensive network resources in Germany and Europe, the Federation has provided practical channels and support for Jinan enterprises to enter the European market, becoming a highlight of this matchmaking event.
In addition, Pan Fei, person in charge of Jinan Commodity Exhibition Center in Russia, and Cui Zhaohua, person in charge of Uzbekistan Exhibition Center, shared practical insights on trade opportunities in the Russian Far East and supply chain layout in Central Asia and North Africa respectively. Xue Zhen, Level III Researcher of the Trade and Investment Promotion Department of CCPIT Jinan, gave a detailed interpretation on the arrangement of key international exhibitions and exhibition subsidy policies, helping enterprises make good use of policy dividends and reduce the cost of going global.
In the subsequent free exchange session, a number of overseas service institutions including the Shandong Representative Office of the Federal Association for Small and Medium-Sized Enterprises of Germany conducted one-on-one consultations with participating enterprises. Enterprise representatives actively raised questions on practical issues such as product certification, overseas warehouse use, cross-border settlement and legal risk prevention. Ms. Liu Yin provided targeted suggestions on site combined with her experience in the European market. The service institutions also collected the follow-up service needs of enterprises, laying a foundation for precise follow-up in the next step.
This exchange is an important stop of the "Quanqi Going Global" series of service activities of CCPIT Jinan, and also a practical exploration of urban-district linkage, park landing and institutional coordination. In the future, CCPIT Jinan will continue to join hands with all districts, counties, parks and professional institutions to carry out regular overseas service matchmaking activities, continuously optimize the ecological environment for the international development of enterprises, and help more Jinan enterprises demonstrate their competitiveness and influence on the global stage.
The Shandong Representative Office of the Federal Association for Small and Medium-Sized Enterprises of Germany will also continue to strengthen close cooperation with CCPIT Jinan, rely on its own resource advantages to deeply engage in Sino-German economic and trade fields, vigorously promote two-way exchanges and precise matchmaking between small and medium-sized enterprises of the two places, and provide long-term support and comprehensive guarantee for Jinan enterprises to deeply deploy and explore the European market.