Jinan, May 25th – The 3rd Asia Catering Expo (ACE Expo) successfully concluded at the Shandong International Convention and Exhibition Center in Jinan. The event attracted over 80,000 professional visitors and more than a thousand enterprises from across the global catering industry chain.
BVMW Shandong, serving as a vital catalyst for Sino-German economic and trade cooperation, made a significant appearance at the expo. The group focused on connecting resources and fostering collaborative innovation within the Sino-German catering industry, aiming to drive deeper cooperation between enterprises from both countries in technology, market development, and cultural exchange.
Ms. Liu Yin, Representative of the German Federal Association for Small and Medium-sized Businesses (BVMW) Shandong Representative Office and General Manager of Hozean Group, visited the exhibition on its opening day. As a key facilitator of Sino-German collaboration, she held talks with several prominent Chinese catering enterprises, including Qingdao Adopt Forest Birch Sap Co., Macau Aosuyuan Food Co., Ltd., and Hebei Aijiantang Food Co., Ltd.
“China’s diversified catering market demands highly complement Germany’s strengths in technological innovation and quality management,” Ms. Liu Yin pointed out during the meetings. “BVMW Shandong will leverage its localized service network and international resources to continuously deepen cooperation between enterprises from both nations in areas such as supply chain integration, talent development, and standardization.”
Ms. Liu Yin also engaged in in-depth discussions with the Director of Overseas Business from the Strategic Development Department of Jinan Zhongheng Mall. Both parties reached a consensus on enhancing the value of their platforms and expanding the dimensions of Sino-German cooperation.
BVMW Shandong is committed to long-term promotion of Sino-German economic and trade relations, specializing in providing resource matching, strategic consulting, and localization services for enterprises in sectors like catering, manufacturing, and technology. More than just a resource connector, BVMW Shandong acts as a cultural ambassador and innovation driver. The group anticipates that through its persistent efforts, Sino-German catering cooperation will achieve mutual benefit and win-win outcomes.